As a diverse millennial cohort begins to take its position as the dominant purchasing group, their expectations for interacting with brands are driving a fundamental shift in the way companies plan & execute marketing campaigns.
It may be one of the strongest forces in our lives that drives us to act on certain issues or feel comfortable purchasing a product; that force is “trust”
Founded 2011 – Culver City, CA
City of Hope cancer research, development, and treatment center
Strategic branding can cook up customers and drive bigtime sales
How advanced technology has been applied to professional sports, driving revenue and creating a new and exploding niche.
The key to turning bad beer into record profits
How they’ve done this is a fascinating case study and has been explored in depth. What we should be doing is looking at the “how” of it all. How did they identify key opportunities, how did they seize them, and what can we learn from their rise?
A few short years ago, when asked to name a few sports apparel companies, one might have listed Nike, Adidas, then perhaps a few others like Asics, Reebok, or Puma.