Consumer Products / Sports


Fitvana is a brand of fitness products revolutionizing the industry. The Zag foam roller is Fitvana’s first product to hit the market. The zig zag pattern of the roller helps to better massage muscle, in contrast to competitor products that typically have parallel ridges.

The fitness industry is undergoing deep changes on a global level.  This is never been a better time to create products and brands that push the envelope.  CCG helped define the Fitvana digital strategy, brand identity and creative assets to launch and scale the business online.

Fitness and sports are at the core of our founders and teams lives.  We strive to empower the brands we love and new brands just getting started, with the tools to grow virally.

  • Growth Strategy & Innovation Consulting
  • Brand and Product Expansion
  • Brand Identity & Digital Ecosystem
  • Digital Strategy Consulting
  • Brand Identity Creation
  • Consumer Products
Hire CCG!

Related Work

Receive A Weekly Email
On Digital Trends

Share this:

Fitvana | Brand Identity and Website Design | Consumer Products