Consumer Products / Commercial

National Apartment Flooring

National Apartment Flooring is built around the evolving needs of the multifamily professional as well as on a core principle of integrity.  Flooring is one of the most critical components to successfully renting and managing apartment turns and expenses. National Apartment Flooring’s mission is to help its customers choose the best products with the highest ROI.


hen National Apartment Flooring asked CCG to help develop their digital strategy, creative ecosystem, marketing mix and revised brand identity & messaging for an industry leader.  Through a detailed strategic process, CCG worked with NAF executives to define the revised brand identity, marketing strategies to drive demand, website creative and other key marketing initiatives.


Customer experience has been receiving a lot of attention over the last few years.  It involves the combination of people, process and technology to understand, anticipate and consistently deliver exceptional personalized experiences across all touch points. Customer experience translates to all aspects of the brand experience from your logo, website, social media, marketing collateral to direct interactions with employees and customers.  CCG works hard to define this for brands looking to drive demand stemming from a stellar customer experience.

  • Growth Strategy & Innovation Consulting
  • Digital Strategy
  • Brand Identity & Digital Ecosystem
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National Apartment Flooring | Brand Identity and Digital Strategy | Consumer Products