Consumer Products / Music

Truenergy Headphones

TruEnergy is redefining the personal electronics market for women with a fresh and colorful line of headphones created to be as unique as the fashionable females who wear them. TruEnergy’s SoundShare feature allows earbud wearers to effortlessly share their sound with their friends and family.

CCG tackled the monster headphone market with the launch of Truenergy headphone. From conception to branding, product design, packaging, and marketing, CCG was able to take this business from nothing to on the shelves at Target! Unfortunately there’s Beats which kicked everyone’s butt, but it was a fun ride!

To remain competitive and profitable, businesses must respond to the changing landscape, which often entails breaking into an entirely new market. Unfortunately, many business owners make the mistake of assuming that they can apply the same knowledge and skills that brought them success in past ventures to the new one. CCG has a seasoned team to help define your business and how to scale using strategy, creative, marketing and technology as our tools for growth.

  • Growth Strategy & Innovation Consulting
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Hire CCG!
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Truenergy | Digital Strategy and Global Digital Marketing | Consumer Products