It may be one of the strongest forces in our lives that drives us to act on certain issues or feel comfortable purchasing a product; that force is “trust”
Marketers follow social trends and analyze how users interact with the world in order to capitalize on it. For customers to be aware of your brand, marketers must be able to put the brand in front of you. The growing trend of Customer Created Content may take the reins out of the hands of marketers and into the hands of their audience.
92% of people trust recommendations made by friends
Brands that invest in “trust” are brands that think about long-term success rather than immediate return. The degree of separation between brands or marketers and audiences establishes a visceral hesitation for audiences to attach themselves to a product. That degree of separation closes when our friends or family trust a brand enough to speak on its behalf to their friends or family, even more so when the conversation is
facilitated across social media outlets like Instagram, Facebook, Twitter, and Snapchat.
70% of people trust online reviews
In research conducted by Nielsen, results discovered 92% of people trust recommendations made by friends and family while 70% of people trust online reviews and recommendations. This presents a substantial opportunity for marketers to construct strategies that leave a door open for consumers to insert their own feelings into the conversation and inspire the listening and viewing audience.